The National Rifle Association aired its first political ad of the 2016 presidential campaign season during Thursday night’s Republican presidential debate. The 30-second spot targeted gun control advocate and former New York City Mayor Michael Bloomberg and the candidates whom he may back.
The NRA says that this ad is the first step in a multi-phased effort to remind voters of Bloomberg’s disdain for freedom and his agenda to taking away our Second Amendment rights. The gun rights organization is expected to spend around $1 million on the ad, which will run on Fox News, CNN and on local television in Iowa, New Hampshire and Nevada. All three are home to early presidential primaries or caucuses. The ad will also appear digitally in those states as well as South Carolina – another early primary state.
Previous political efforts by the NRA’s political arms (and, by extension, their many members at the polls) have been largely successful and they hope to see more success in defeating anti-gun candidates in the 2016 elections.
Ad Features Violent Crime Survivor Calling Out Bloomberg Hypocrisy
The National Rifle Association today launched the second round of advertising in a national campaign aimed at exposing Michael Bloomberg’s anti-freedom agenda. The second ad of the “Meet the Real Michael Bloomberg” campaign is a powerful to-camera ad titled “Kim” and features violent crime survivor Kimberly Weeks speaking directly to Michael Bloomberg. The “Kim” ad is part of a $2 million plus national advertising campaign and will air on television stations across America.
“Kimberly has a powerful personal message that effectively exposes the lies and hypocrisy of Bloomberg’s $50 million campaign aimed at taking away Americans’ Second Amendment rights,” said NRA spokesman Jennifer Baker. “To Michael Bloomberg this may be just a pet project to satisfy his enormous ego and control the lives of everyone around him, but to ordinary American citizens it has a very dangerous impact.”
As a college student, Kimberly was brutally attacked in her apartment. She was overpowered and defenseless against her attacker. After her horrific experience, Kimberly got her concealed carry permit for self defense. When Kimberly was assaulted, she had to plead with her attacker to spare her life during her harrowing ordeal. Later, when testifying before the Colorado legislature, she pled with lawmakers, who were considering legislation to ban concealed carry on college campuses, not to strip her of the right to carry on her college campus. She didn’t want to be left defenseless again. In this powerful NRA ad, Kimberly stands up to Michael Bloomberg and his gun control efforts. She calls out Michael Bloomberg on his hypocrisy and says, “Mr. Bloomberg you do not have the right to tell me how to defend myself.” Continue reading