Firearms Industry

NSSF Releases Most Recent Firearm Production Figures

Gun Industry Goes BRRRRRRRRR

Nearly 20 million Modern Sporting Rifles in Circulation

NSSF, the firearm industry’s trade association, released the 2020 edition of its Firearm Production Report to members.

The report compiles the most up to date information based on data sourced from the Bureau of Alcohol, Tobacco, Firearms and Explosives’ (ATF’s) Annual Firearms Manufacturing and Export Reports (AFMER) as well as the U.S. International Trade Commission (ITC).

Key findings for public release showed:

  • In 2018, 11.4 million total firearms were produced or imported in the United States (less exported firearms).
  • Approximately one-half (48%) of all rifles produced and imported (less exports) in 2018 were Modern Sporting Rifles.
  • Since 1990, there are an estimated 19.8 million Modern Sporting Rifles (MSRs) in circulation today.
  • An interim 2019 estimate showed a total of 6 million total firearms were produced in the United States. Of those, 3.6 million were pistols and revolvers, 2 million were rifles and 480,000 were shotguns. Those are interim figures that will be updated when complete reports become available from the ATF.
  • In 2019, there were approximately 3.3 million firearms imported into the United States which included 2.3 million pistols and revolvers, 301,000 rifles and 678,000 shotguns.
  • From 1991 to 2019, nearly 214 million firearms have been made available to the U.S. market.
  • According to reports such as: ATF Firearms Commerce in the United States, ATF AFMER and Congressional Research Service data, there are an estimated 434 million firearms in civilian possession in the United States.
  • There are approximately 71.2 million pistol magazines capable of holding more than 10 rounds, and 79.2 million rifle magazines capable of holding 30 or more rounds in circulation.
  • Firearm and ammunition manufacturing accounted for nearly 12,000 employees producing over $3.9 billion in goods shipped in 2018. An estimated 8.7 billion rounds of all calibers and gauges were produced in 2018 for the U.S. market.

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Sig Sauer to Donate $500,000 to NSSF for Industry Support

Company Says it Supports SHOT COVID Decision, “Disappointed that We Will not be Able to Meet at SHOT Show”

Today Sig Sauer, Inc. announced the donation of $500,000 to the National Shooting Sports Foundation (NSSF) to support the important work the NSSF is doing on behalf of the entire shooting, hunting, and outdoor industry. During the onset of the COVID-19 pandemic, the NSSF was instrumental in defending the industry and insuring retailers and manufacturers alike were declared essential to personal safety and the defense of America and kept our respective businesses open.

It’s disappointing that we will not be able to gather as an industry in 2021 at SHOT Show. However, given the recent rise in COVID-19 cases throughout the world we fully support the difficult decision of the National Shooting Sports Foundation to cancel SHOT Show,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales. “The NSSF, and its staff, are truly remarkable and all of us at Sig Sauer are thankful for their continued efforts. In the absence of SHOT Show, SIG is pleased to announce a $500,000 donation to support the NSSF’s ongoing work in education, safety initiatives, compliance and security resources, import/export guidance, consumer activation initiatives, government relations, and operational needs for 2021.

To learn more about the National Shooting Sports Foundation visit nssf.org.

NSSF Announces 2021 SHOT Show is CANCELLED!

Despite earlier statements that everything was going smoothly, nobody had anything to worry about, and acres of mask material with tanker ships full of hand sanitizer to keep everyone safe and healthy, the National Shooting Sports Foundation (NSSF) announced today that the 43rd Shooting Hunting and Outdoor Trades show – a/k/a SHOT Show – has been cancelled.

Whether it was due to legitimate health concerns at the show itself, or vendor pull-out based on coronavirus worries, the 2021 gathering of the firearms industry in Las Vegas this January is no more.

Despite what NSSF President & CEO Joe Bartozzi called remarkable work by SHOT Show staff to “work around the clock to plan our largest show in history while keeping the health and safety of all involved” at the top of the list, he made the announcement this morning.    Continue reading

POMA and Mossy Oak Announce Pinnacle Award Winners

The Professional Outdoor Media Association’s (POMA) 2020 Pinnacle Award honorees were announced by Jake Meyer, Public Relations Manager at Mossy Oak, during POMA’s Virtual Conference on Tuesday, August 11. Mossy Oak has been the presenting partner of the Pinnacle Awards since the program’s inception in 2008, and this year they were joined by Duluth Pack.

The Pinnacle Awards honor content creators for remarkable achievement in traditional outdoor sports-focused communications, including writing, photography/illustration/art, and broadcasting as well as content focused on wildlife conservation.

“The outdoor media has always been a key part of what we do,” stated Toxey Haas, founder and CEO of Mossy Oak. “We started our company with their help and we’ve grown it with the same. They’re our business partners as well as our friends.”

“We’re proud to sponsor the Pinnacle Awards to recognize the best of the best every year,” Ben Maki, Mossy Oak’s Chief Marketing Officer, added. “It’s an important way to reward excellence in outdoor journalism and encourage more in the future.”

2020 POMA Pinnacle Award Winners:  Continue reading

Smith & Wesson Brands, Inc. Announces Record and Distribution Dates for American Outdoor Brands, Inc. Spin-Off

Smith & Wesson Brands, Inc., one of the world’s leading providers of firearms and quality products for the shooting, hunting, and rugged outdoor enthusiast, today announced that its board of directors has approved the previously announced separation from Smith & Wesson Brands, Inc. of its outdoor products and accessories business into an independent, publicly traded company. Upon consummation of the spin-off, the two companies will consist of:

  • Smith & Wesson Brands, Inc., which will include the firearms business; and
  • American Outdoor Brands, Inc., which will include the outdoor products and accessories business.

Smith & Wesson Brands will effect the separation through a spin-off whereby it will distribute 100 percent of the shares of American Outdoor Brands common stock to Smith & Wesson Brands’ stockholders of record as of the close of business on the record date of August 10, 2020 on a pro rata basis. The distribution of American Outdoor Brands’ shares is expected to be completed effective as of 12:01 a.m. Eastern Time on August 24, 2020, with Smith & Wesson Brands stockholders receiving one share of American Outdoor Brands common stock for every four shares of Smith & Wesson Brands stock. No fractional shares will be distributed in connection with the spin-off. A cash payment will be made in lieu of any fractional shares.   Continue reading

Henry Gears Up for The Henry 180 at Road America

The NASCAR Xfinity Series Race to Include Custom Trophy Rifles, Giveaways, Free Admission for Frontline Healthcare Workers & Veterans, and a New Livery for Chase Briscoe

98 – Henry Arms – PROFILE

Amidst a racing season plagued by delays and cancellations due to the COVID-19 pandemic, NASCAR recently announced a fourth installment in a return to racing, which keeps the Henry 180 on track to see the green flag drop on Saturday, August 8th with full trackside fan attendance.

As the title sponsor of the 2020 Henry 180 NASCAR Xfinity Series race at Road America in Elkhart Lake, WI, Henry Repeating Arms is continuing its partnership with the championship-winning Stewart-Haas Racing (SHR) team as the primary sponsor of the No. 98 Ford Mustang driven by Chase Briscoe. The current points leader of the NASCAR Xfinity Series, Chase Briscoe will be driving a new Henry Repeating Arms livery around the notoriously difficult 4.048-mile, 14-turn road course that is located just a few hours away from Henry’s manufacturing facility in Rice Lake, WI.

Drivers will have their sights set on a custom Henry 180 Edition Golden Boy .22 lever-action rifle to be awarded to the No. 1 starter, and a Henry 180 Edition Big Boy .44 Magnum lever-action rifle for Saturday’s race winner. Only two of each rifle were made, and fans attending the race will be able to enter a drawing at Henry Repeating Arms’ display trailer where a grand prize and runner-up winner will win the rifles not destined for Victory Lane.   Continue reading

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